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| Through this research, almost all kinds of
mass media can be monitored. MMR reports are commonly
utilzied by the advertiser, ad. agency, publishers,
etc. |
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1. Research
Outline
(1) Contents
- TV program rating, Radio program listening rate,
TV-CF Evaluation
- Subscription rate of daily newspaper, magazine
(weekly, monthly)
- Analysis by region, sex, age, academic background,
monthly income, etc.
(2) Sample size - 1,500 (residents in Seoul, Pusan,
Daegu, Kwangju, Daejeon)
(3) Research Method - Personal Interview
(4) Sampling Method - Multi-stage random sampling
by probability table
(5) Report - 10th of every month
(6) Client - Major AD-agencies, Newspaper or Broadcasting
companies, Advertisers , and publishers, etc. |
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