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| CPS is an unique multi-client market study to
help catch the market trends of which describes
who purchased what, how much, where, why, and
it also clarify who the real user is. LPR built
data base system managing data by items in 1988.
Our clients utilize this data for management information,
strategies for marketing and advertising, and
product development. |
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1. Research
Outline
(1) Sample Size - 1,500 household
(2) Data Collecting Method - fill-in-the-dairy
(3) Research Areas - 5 main cities in Korea (Seoul,
Pusan, Taegu, Kwangju, Taejeon
(4) Report- Monthly or every other month
(5) Clients - leading food companies, confectionery
companies, and Ad. agency |
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2. Information
Provided
| - Monthly market shares
by each brands & makers
- Purchasing ratios / purchased amounts by brand
& maker
- Brand loyalty trends
- Purchased household analysis / Purchaser individual
Analysis.
(by sex, monthly income, occupation, brand choice
factors, etc)
- Research Item
(1) Ramyun (2) Noodle, Iced Vermicelli (3) Bean
Sauce (4) Vinegar (5) Seasoning & Flavor
(6) Edible oil
(7) Mayonnaise (8) Canned Tuna (9) Fake crab
meat
(10) Red pepper sauce (11) Milk (12) Ice cream
(13) Chocolate (14) Snacks (15) Biscuits
(16) Soft drinks (17) Juice (18) daily products
(19) lactic-acid fermented milk (20) Meats (21)
Mixed meets
(22) Coffee/ Coffee mix (23) Canned beverage
(24) Detergent
(25) Synthetic Detergent (26) Cereals
(28) Tomato ketchup (29) Frozen pork cutlet
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