Advertising Effectiveness Research is to measure the changes in customer’s attitude and behavior patterns toward products and services resulted from advertisement. Customer’s responses and evaluation in pre/ post-survey on advertising allows business to identify the most effective media and the proper time for advertising, and to understand the change in image of products and services, which customers perceived.

Advertising effectiveness, Attention rate on advertising, Perception rate by media, Measurement of pre/post-evaluation on advertising, Media survey, Subscription rate survey, etc.